[Auto] 5 things you need to know about the new Chery Pro range

[FNX Magokiler]

Chery is on fire in the Chilean market. Have you got your business strategy right or is it a matter of immediate availability? Is there an added value of the brand or is it simply a question of prices? The truth is that today it is within the Top 10 in the ranking of brands, is a leader in the SUV segment and has two models positioned among the best sellers in Chile.

Beyond all the analyzes that we can do, Chery today has a mixed range, made up of the correct models that cover the most attractive market segments, together with a new generation of models that, in one way or another, have strongly impacted with highly desired attributes. It is the Pro range.

With the arrival of the Tiggo 7 Pro in mid-2020, Chery began the incorporation of the Pro models into its portfolio, as part of a strategy to offer products with a new generation design and equipment, in parallel to already known models. and positioned in our market. To this, the Tiggo 2 Pro was added in July of this year, and the Tiggo 8 Pro is already confirmed for the next few months, to which the new Tiggo 3 Pro could be added in 2021, thus consolidating a much more complete range.

The Pro strategy
Like cell phones, the Pro (or Plus, as it is known in China) strategy consists of presenting the evolution of an existing model, highlighting its new attributes, especially a change in design, greater technology and security, and sometimes a mechanical improvement. Technically, it is like presenting a "facelift", but with two very particular edges:

Most of the models that make up this family of products come with some predefined items to make them more coherent, including a more modern design language and some commonalities in equipment.
The strategy, in the vast majority of cases, seeks not to replace the original model, in order to maintain a low-cost alternative (which is already positioned) and a more modern variant, which could perfectly replace it, but which offers improved features for those who require more technology.

 

 

Many times we have seen this in other brands but with the surname "Grand". Or in the case of MG, for example, with a letter change (from ZS to ZX). In the case of the Chery Pro models, the vast majority are evolutions of a certain model, and therefore share the same platform and main structure. It is a rather clever way to diversify a family of products, making general costs more efficient and extending the useful life of some platforms.

Chery has at a global level two Pro models derived from existing models (Tiggo 2 and Tiggo 8), a complete facelift that complies with the premises of the Pro range, without being called Pro (Tiggo 3) and a new generation model that is markets globally under the surname Pro (Tiggo 7).

But what does the Pro badge mean on Chery models?
In general, Pro offers an "upgrade" in some of the characteristics of its base models, among which we can highlight five:

The Pro models have a built-in cat's hand in their design to differentiate them. Outwardly they exhibit a new brand language, which could be interpreted as a mid-life facelift. In the case of the Tiggo 2 Pro and Tiggo 7 Pro, the hexagonal grill with a diamond pattern is repeated, the thinner upper lamps and a section under the upper lamps that can carry the main lights, fog lights or simulate an air intake. When you see the two side by side, there is a coherent familiar air.

Inside, the contrasts are higher between both models, especially in appreciation of quality, and it is noticeable that there is a change in terms of the multimedia system and the higher center console.

This item is more complete in these models than in its other versions, as it incorporates new standard elements. stand out the LED lights, the eco-leather upholstery, a larger screen for the multimedia system, digital instrument panel or refrigerated console.

The norm, in any case, that the entry versions of the Pro model are quite equivalent in equipment than the top of the line of the original model.

Powertrain:

Although in our country these models share the same engines, it is likely that the Pro versions will also begin to differentiate themselves in this section. An example of this is the 1-liter turbo three-cylinder engine that will start to power the Tiggo 2 Pro in a few more weeks. Chery today has a long list of turbocharged powertrains and the Pro models will get the best of them.

Security:

The idea is that the Pro models also exhibit an improved level of security. The turbo version of the Tiggo 2 Pro already achieves four airbags, while the Tiggo 7 Pro offers quite competent equipment in its two versions. The Tiggo 8 Pro should be the brand's first model to debut driving assistance.

Price:

As expected, the Pro models also come with a price increase versus their simpler siblings. Apparently with the Tiggo 2 Pro, which coexists with the Tiggo 2, this will also affect the Tiggo 8 Pro with the Tiggo 8 and the future Tiggo 3 Pro. Upgrades always pay more for.

In summary, we can see that effectively the name Pro entails certain improvements with respect to the most basic models, the most noticeable being the design section rather than the equipment. In the case of the Tiggo 2 Pro, it is easier to do the equivalences than in the Tiggo 7 Pro, considering that the Tiggo 7 has already been discontinued.

If you want to know these models in depth, you can enter our catalog to know the new Chery Tiggo 2 Pro and Chery Tiggo 7 Pro.

 

https://noticias.autocosmos.cl/2021/09/01/5-cosas-que-debes-saber-de-la-nueva-gama-pro-de-chery