[Lifestyle] This Swedish Start-Up Will Hypnotize You Into Plant-Based Eating For Free

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Eating healthy food has always been a concern for people. A very early book on diet called Body Speech was published in 1864. It was written by a purveyor of weight gainer named William Banting, according to The Conversation. In it, Banting revealed how his success by switching things like sugar and carbohydrates to things like animal proteins and vegetables can be attributed to his success.

Since then (and perhaps before Banting's claim to fame), watching what you eat has become synonymous with living a healthy lifestyle. Nowadays, good eating has taken on a new look in the form of flexibility, vegetarianism, and veganism. Sentient Media notes that between 2004 and 2019, there was a 300% increase in the number of people choosing to eat vegetarian food (about 10 million Americans). The post also noted that there was a decrease in the number of people who thought they were meat eaters, a number that Swedish startup The Raging Pig Company hopes to increase.

The Raging Pig Company is getting people to eat a vegan diet with the Get Off Meat Hypnosis Podcast

 

 

Struggling with fully switching over to a plant-based lifestyle? The Takeout reports that The Raging Pig Company is looking to help out by hypnotizing people into no longer wanting to eat meat. According to the publication, the Swedish start-up is looking to remove the "disease" of eating meat.

 

So, what do you have to do to fully get on the plant-based wagon? The Takeout cites that there are three 20-minute sessions of hypnotherapy, called the "Get Off Meat" podcast, that can be listened to through Spotify and Apple Podcasts for free. Plant Based News explains how listeners will enter "an altered state of awareness" to help them along on their journey of enjoying a meat-free, plant-based lifestyle. The publication cites that the start-up used techniques that have helped those who have experiences with trauma and addiction. The Raging Pig Company explains that the hypnosis program helps reset the brain and recover from "meateatism disease."

 

 

When you've been in a food rut for months, or maybe even years, there's nothing quite so appealing as a shiny new diet, promising to take off the extra weight and inspire you to live a healthier life. Whether it's avoiding carbs, banning meat, or feasting on pre-packaged shakes and bars with virtuous-sounding names, there's always some diet trend clamoring for your attention – and your wallet. The weight loss industry is a $179 million market and is expected to reach $229 million by 2026, according to a press release shared by Expresswire (via MarketWatch).

But before you spend another dime on a diet product, or start changing the way you eat, Jamie Hickey, NASM, FMS certified trainer, ISSA certified nutritionist, and founder of Truism Fitness, urges you not to fall for what are essentially myths about weight loss. "Stop taking the advice of a celebrity or fitness model on what the next best fad diet is," he told Mashed. "In order to lose weight and keep it off, you need to change your lifestyle, and you can only do this if you're practicing a diet that is sustainable." According to Hickey, nearly every hot new approach to dieting perpetuates ideas about health that are simply not true.

 

Becoming a vegetarian and following the keto diet would almost seem to be mutually exclusive – vegetarians only eat plant-based foods, and people on the keto diet load up on animal products while eating fruits sparingly, while completely avoiding grains. Yet, according to Hickey, both of these approaches have one thing in common: they promote the myth that to eat healthily, you have to cut out a food group. "Fad diets are not effective for the vast majority of people because they normally tell you to exclude one of the major food groups," he explained. "The keto diet tells you to not eat carbs, the carnivore diet tells you to avoid plant based foods, and a vegetarian diet tells you to never eat meat."