S9OUL. Posted May 29, 2021 Posted May 29, 2021 Youngsters today don’t idolise entertainers and sportsmen in the way that previous generations did. The unprecedented expansion of the internet into every aspect of life has given them many more ways to entertain themselves and find their heroes. Car lovers who grew up in the 1980s, for instance, would have to wait to be presented, once a week and for but an hour, Top Gear or World of Sport. People growing up now can effortlessly find practically endless content on any subject that interests them, and at literally any time. Hundreds of people today make a full-time living by attracting an online audience, and such is their po[CENSORED]rity that they’re now making the transition into what one might call reality. Among the most prominent is Olajide ‘KSI’ Olatunji, who has gone from making videos about football video games to smashing the viewing record for a white-collar boxing match and scoring a string of top 40 pop hits. Heck, you can now even go to watch Hashtag United, a football team founded for online exhibition matches, play in England’s ninth tier. The total accessibility of the internet means that fame can be found from anywhere, which is why the biggest online idol for those of a motorsport persuasion is a 29-year-old from Hastings who broadcasts from a glorified shed in his mum’s garden. “I’ve been playing racing games since I can remember,” Jimmy Broadbent tells us. “Then when I got a job, I discovered that I could spend all my money on toy steering wheels. I bought my first proper set-up in 2012, and it was absolutely my jam.” He soon started uploading footage of his hobby to YouTube. “Back then, it was just really fun to meet other people with the same hobby,” he explains, “because there wasn’t really anyone to talk to outside online forums.” And after a few years of honing his skills, ‘Sheddie Irvine’ started to live-stream his fun as well. It remained a hobby as his following grew slowly – before exploding.
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