[Auto] Maserati and Canotwait-: Italian Bold Meets Love-Inspired Chinese Style

[SougarLord]

 

The brand, founded by well-known actor, singer, and trendsetter William Chan, has seen a surge in po[CENSORED]rity in recent years with young customers and the streetwear industry.

 

This very special Ghibli Hybrid was born through the Maserati Fuoriserie personalization program and embodies the ability to personalize a bespoke Maserati based on the unique personality of the customer. "Breaking the Rules" is a call to action that combines the attitude of trendsetters, mold breakers and styles with the brand's bold new voice. The Maserati Fuoriserie program aims to be the blank sheet where customers can write their own stories and become the medium to unleash their creativity, and the Ghibli Hybrid Love Audacious is an obvious example of this.

 

The date chosen for the announcement is not accidental. 520 [May 20] is a set of numbers related to love that in China has the secret meaning of "I love you" and, in addition, it is a day when it is customary to celebrate love. Thus, as an ode to this celebrated day, Italian boldness meets love-inspired Chinese style.

 

In terms of appearance, the Ghibli Hybrid Love Audacious is characterized by a special new body color: Digital Aurora.

 

The Aurora Digital is a unique and emotional color, born out of the common concept shared by Canotwait_ and Maserati in their love of being bold. Love and Audacity were inspired by sunrise and the magical light of Dawn - a combination of burnt purple with soothing, calming hints of blue. To make this three-layer coating even bolder, an experimental glass-flake pink pigment has been introduced that produces a digital effect that follows the current Phigital trend.

 

From an idea and a range of colors, Canotwait_ and Maserati gave life to this exclusive exterior paint, specifically created for this “few off” edition and which is inspired by the contemporary trend of the Unica collection.

 

The purple color is one of the main features of this Fuoriserie Edition. A particular shade that was not only selected for its long tradition as a color associated with luxury and exclusivity, but also to add a slight touch of mystery and rarity. It is very difficult to find a better way to represent the extraordinary marriage between a young streetwear brand and the bold and daring spirit of Maserati. As a curious fact, it should be noted that purple is one of William Chan's favorite colors.

 

To complete its exterior appearance, the Ghibli Hybrid Love Audacious is fitted with 20 "Teseo wheels in Dark Miron, which are also available in the Maserati Fuoriserie catalog. Finally, this model bears two custom Canotwait_ badges, one on the outside of the car, just above the iconic Maserati air vents, and the other inside, to further emphasize its exclusivity.

 

One of the most unique aspects of the campaign is the opening of a pop-up store in Shanghai on May 20 (520), where young customers and urban fashion influencers can experience the journey of this new car, from its conception and inspiration until its final production.

Sales of the new Ghibli Hybrid Love Audacious start in May with a limited number of 8 units (only for the Chinese market).