[Auto] Women motoring journalists reinforce their presence in the automotive sector

[SougarLord]

 

Prosenjak began his career as a journalist during his college years. He took his first professional steps on Slovenian radio and television stations. With the rise of digitization, he turned to general online media and only a little later to motor journalism. His great work in the sector soon earned him recognition as responsible for all issues related to Formula 1 on Avtomanija, the country's main automotive website. She has also created the online publication Njen avto, focused on car-loving women.

 

"As one of the few women in the motor world in Slovenia, I have detected a lack of information in this regard: despite the large number of female drivers and the large number of fans interested in cars and motorsports , there is no voice that represents them, and no one that addresses this specific demographic. In the automotive world there are still many prejudices and stereotypes associated with women. I like to help clarify misconceptions and normalize things in this field ".

 

"For this reason, given my condition as a journalist, it seemed to me that the most natural thing was to approach this type of content. I believe that I can also contribute to improving road safety, in addition to continuing to delve into everything that technology can offer to lovers of the automotive world. As a woman in a predominantly male profession, my goal is to present content in a different way, from a different point of view. "

 

Avtomanija is the oldest automotive website in Slovenia (created in 1998). It covers a wide range of topics related to the world of motorsport, in addition to motorsport - F1, the WRC, MotoGP, etc. Its paper edition has for years been the only printed medium dedicated to motors in Slovenia.

 

On the other hand, Njen avto is also an established publication in Slovenia. It is aimed primarily at a female audience. It offers points of view on the product and the sport with which women identify. It is a means that not only contributes to redefining the role of women in this sector, but also facilitates the exchange of experiences and knowledge.

 

For Slovenians, the car is a fundamental element in their lives and one of the most important acquisitions for an average family. Most of the po[CENSORED]tion over 18 years of age have a driving license and also their own car. As in other markets, crossovers are becoming more po[CENSORED]r and electrification is also on the rise. Slovenia, with its two million inhabitants, is a Central European country that serves as the link between Western and Eastern Europe and the Balkans.