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[Lifestyle] New Lifestyle Preferences Drive New Era for Business


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New Lifestyle Preferences Drive New Era for Business

 

"The past year has been difficult for everyone, but what's surprising is how well people feel they've performed at work, while at home," said HBS Online Executive Director Patrick Mullane. "Now, as we're preparing to get back to 'business as usual,' it seems professionals don't want 'business as usual.' Instead, they want flexibility from their employers to allow them to maintain the new work/home balance and productivity they have come to enjoy."

HBS Online retained Cambridge, Mass.-based market research firm City Square Associates to survey nearly 1,500 professionals who worked remotely during the COVID-19 shutdown from March 2020 to March 2021. Respondents were asked to compare this past year to the prior one.

Professional Growth Despite Personal Struggles

Despite the widespread hardships and heartbreaks of COVID-19, there is positive news. The HBS Online survey revealed that respondents experienced professional and personal wins, along with embracing many healthy—and even some unhealthy—habits.

"Many of us have Zoom fatigue," said HBS Online's Managing Director of Product Management Simeen Mohsen. "Yet, despite not being in the office, many professionals still performed well and were even able to grow in their careers. They somehow rose to the occasion and gave it their all, both as individuals and as teams."

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