#Steeven.™ Posted February 22, 2021 Posted February 22, 2021 SUV fashion has caused a great change in the mindset of the world's customers. Its expansion into the segments that make up the automotive sector has broken the balance that existed. We can see this with a simple example. Until a decade ago, all-terrain vehicles and pickups were work vehicles and have changed to be more playful. Therefore, they have "abandoned" their essence to attract more customers and markets. Land Rover is one of the firms that is benefiting the most from this change in global trend. Its range is made up of SUVs and SUVs highly valued among the wealthiest social circles. However, it seems that they know little and they would be studying expanding into other plots. And you will ask yourself, where do they want to go? Simple, towards the pickup's and they would do it with an iconic model that would ensure their success. Do you know which? The Land Rover Defender Pick Up wants to stand up to the Wrangler or Ranger It is often said that "when the river sounds, water carries" and sometimes it is true. For a long time, because of the misrepresentations of the network, it can be read that Land Rover would be developing a pick up version of the new Defender. If you remember, you will remember that they already sold a version of the previous one that was offered with two or four doors and with a long or short box. Of the new one, they have created a hard top version of which we have already talked about here. Well, according to several sources, among which is Autocar, this Defender Pick Up would be closer and closer in time. According to statements by Nick Collins, executive director of vehicle programs for Jaguar Land Rover, there is demand from the public and they have the productive capacity to bring it to market. In addition, he confirms that there would be no problems to offer such a product even if its chassis is monocoque. That said, we now enter the realm of speculation. The first, and most recurrent, has to do with the profitability of the project. The English firm, before launching the second generation of the Defender, spent several years thinking about the idea. The main obstacle to giving the green light to development was financial viability since the investment they had to carry out for its execution was really important. Collins's words seem to indicate that now there would not be so much problem, but the doubt is there. The second speculation deals with how long it might take to arrive. Autocar points out that we would meet him in a year although the English firm has not commented on the matter. Whether they get it right remains to be seen, but considering that Jeep has jumped into the pool with the Gladiator and that Ford and Volkswagen have joined forces, it might make sense.
Recommended Posts