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[Software] TikTok influencers exposing millions to 'misleading' stock tips and financial advice


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Po[CENSORED]r creators on breakout social media platform TikTok are jumping on the stock market bandwagon, exposing millions of viewers to misleading financial advice, new analysis suggests.

An investigation into more than 1,000 stock-related TikTok videos by crypto exchange Paxful found that 14% failed to offer any sort of disclaimer that might warn viewers of the risks. These videos had a combined 28.4 million views and 3.6 million likes.

Much of the offending content advised followers to purchase specific assets, as opposed to a broader asset class or genre, and were often guilty of implying guaranteed profit or suggesting a specific purchase volume.

 

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More than half (52%) of the TikTok accounts analyzed had published at least one “misleading” post, the vast majority (60%) of creators failed to include a disclaimer in their bio and just 10% offered information about their qualifications.

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