[Lifestyle] Accor adds luxury brand Faena to lifestyle portfolio

[#Hassan.]

 

Chairman and CEO, Sébastien Bazin, has pulled off yet another stunning coup in the global hotel segment, by signing a strategic partnership with Alan Faena and Len Blavatnik of Faena Group to expand the luxury brand across the world.

The brand’s founder, Alan Faena, said he will work in partnership with Accor to break new ground, developing Faena Districts in select global destinations.

According to the companies, this new venture will strengthen Faena’s personal and distinctive approach and will become a catalyst for exponential growth, with Dubai slated to be the first international destination.

 

Bazin said this ground-breaking endeavour will result in pioneering businesses which specialise in the development of one-of-a-kind, socially responsible, holistic environments, anchored in cultural experiences ranging from residences and hotels, art and cultural spaces.

“Accor is building an experience-based hospitality platform and in doing so, we greatly value the energy and ideas that entrepreneurs, creators and visionaries bring,” he said

“Alan Faena is a clear leader in the luxury lifestyle sector with his transformative concepts. Faena Districts are shifting the gravitational centers of the cities where they reside, making a true difference in their communities.

“These will serve as our model as we work hand-in-hand with the Faena team to help achieve their vision and global expansion ambitions. We look forward to a long and rewarding future working with Alan, Len and the entire Faena group,” Bazin said.