[Auto] Renault Renaulution: This is how the near future of the French brand looks like

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Renault presented its strategic plan this morning, dubbed the Renaulution. This is the strategy they intend to follow for at least the next five years. And not only for the brand, but for the entire Renault Group. All this, of course, with a clear focus on new technology in the automotive sector.

Luca de Meo, the new CEO of the Renault Group, has presented the planned steps to follow. The plan goes in three different phases, but in parallel. They have called them Resurrection, Renewal and Revolution:

• Resurrection will run until 2023, focusing on recovering margin and generating liquidity.
• Renewal will continue until 2025, leading to the renewal and enrichment of the ranges, thus contributing to the profitability of the brands.
• Revolution will start in 2025, and will shift the Group's economic model towards technology, energy and mobility, making the Renault Group a pioneer in the new mobility value chain.

Re-establish the competitiveness of the Renault Group. How?

They make it clear that they want to improve engineering and production efficiencies, reducing fixed costs and improving variable costs around the world. They will take further advantage of the Group's industrial strengths and its electrical leadership in Europe.

Also, they affirm, they will rely on the Alliance to increase the attack force in products, activities and technologies. In addition, they will accelerate mobility services in all directions. Another point is that they will try to improve profitability through 4 differentiated business units, with brands focused on different markets and clients.

"According to this value-driven organization, the company will no longer measure its performance through market share participation and sales, but through profitability, liquidity generation and investment efficiency."

The negative side is that there will be cuts, and they could affect our country, although they have declared that in principle there will be no more layoffs than those foreseen long ago. We recall that Renault has four production centers in Spain, with a factory in Palencia, another in Seville and two more in Valladolid. We will see to what extent all these measures spill over to workers, direct and indirect jobs.