-Kenzo Posted January 11, 2021 Posted January 11, 2021 Prices of key commodities, including steel, rubber, rhodium and platinum have seen a jump. Passing on the full cost increase may not be prudent as it may dissuade buyers Topics automobile manufacturer | Indian Economy | auto demand Shally Seth Mohile & Ishita Ayan Dutt | Mumbai/Kolkata Last Updated at January 11, 2021 06:10 IST Follow us on Tiny URLAdd to My PagePrint Email Amid a steep increase in input costs, auto firms will have to walk the tightrope and strike the right balance between demand sustainability and profitability. While a price increase in the first month of the calendar year is a yearly phenomenon, what makes the current year different is the quantum of jump that prices of key commodities, including steel, rubber, rhodium and platinum have seen. It comes at a time when sales have just started turning the corner after a protracted slowdown and recovery in some segments still remains patchy. Passing on the full cost increase, therefore, ... TO READ THE FULL STORY, SUBSCRIBE NOW NOW AT JUST RS 1499 A YEAR Key stories on business-standard.com are available to premium subscribers only. Already a premium subscriber? LOGIN NOW SMART MONTHLY Business Standard Digital + Dear Reader, Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance. We, however, have a request. As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed. Support quality journalism and subscribe to Business Standard.
Recommended Posts