[Auto] Kia and Genesis, without making a sound, are already preparing their electric SUV's

[#Steeven.™]

The automotive sector is a box of surprises. The news that comes from him, as in many other areas, can come from very diverse sources. The vast majority come from the communication offices of the firms themselves. However, a high percentage come to light when managers chat with the media. To these must be added those that arise when the CEOs of the groups make some kind of statement.

The same is what has happened with the latest new that Kia and Genesis bring. Both brands are under the technical and financial protection of Hyundai Motor Gruop, owner of the eponymous firm. Well, a few days ago we learned that the IONIQ 5 will hit the market in the first half of 2021. And be careful, because it will not arrive alone, as it will have two cousins born in the heat of technical cooperation. Do you like the idea? Well, very attentive ...

Kia and Genesis will use the E-GMP platform to give a little brother to the Hyundai IONIQ 5

As we know, Hyundai Motor Group has created the E-GMP platform for electrics. This base is the same that will give life to the aforementioned IONIQ 5. However, it will not be the only product that will be born from it, since to make its creation profitable, it must be extended to all the firms that make up the conglomerate. Hence, Kia and Genesis follow in their footsteps and carry out a similar strategic move: launch their respective electric SUV's.

This we have learned thanks to a curious statement. The president of the South Korean consortium wanted to send a New Year's greeting to all its workers. According to his words ...

“This year, Hyundai Motor Group will focus its efforts to become a global electric vehicle powerhouse by launching dedicated electrics built on the E-GMP, including Hyundai Motor's IONIQ 5. Kia's electric SUV and SUVs from the luxury brand Genesis.

Here is the key to the offensive that the Asian giant is preparing. The doubt arises in the type of all road that they are developing and what will be their positioning in their respective ranges. For now the Genesis GV70 will not have an electric version so we could be a few months away from meeting a new member of its range. Regarding Kia, the confusion is similar since the current Niro has been a success and they are already working on its replacement.

Some time ago we announced that between Hyundai, Kia and Genesis they will launch up to 25 electric vehicles by 2025. Therefore, it will be necessary to see if the proposals announced for these firms are one hundred percent new products or versions of others already known. You will have to stay calm and wait to see what your next move will be.