[Sport] Tatis makes a profit with brands, who are seduced by her daring approach

[EvKirito]

 

Santo Domingo 

 

 

The Padres management has been baiting Fernando Tatis III for a year with an extension that buys him his years of minimum wage, arbitration and part of free agency, but the Petromacorisano shortstop resists the temptations. In 2019 he played for US $ 555,000 and in the cut 2020 it dropped to US $ 219,185. By 2021 you will earn at least $ 570,500.

 

Manager AJ Preler has declared “tying up” the Child as a “high priority” issue. The agency that represents him, MVP Sports Group, has experience in large contracts, with three of the 13 active deals of at least $ 225 million; Joey Votto, Albert Pujols and Manny Machado.

 

But Bebo, as his close friends also call him, have other sources of income that allow them to buy time and obtain value on the ground.

 

Tatis has signed up as that figure that brands seek in the Major Leagues to occupy Derek Jeter's chair as a magnet for product sponsorships, a source that knew how to contribute to the Yankees captain up to US $ 10 million in his last active campaign (2014) and more than US $ 100 MM in his entire career, according to CBS.

 

To the astonishing numbers he places on the ground (.301 / .374 / .582, 39 HR and 7.0 WAR), plus what he promises are added tangibles such as youth, dancing, fixed smile on his face, the typical haircut. dreadlocks, flashy socks, mirrored sunglasses and unbuttoned shirts ... and the bat-fip (throwing the bat after hitting a home run) that completes his aggressive and defiant “unwritten rules” style, an offense to the game's conservatism , but an attractive breakup image for that young audience that has been so hard to attract to MLB.

 

The Gatorade hydrating drink is the most recent multinational to join the catalog of brands that sponsor this 21-year-old boy, who has not played a full season (he has 143 games). He, along with NBA Damian Lilliard and golfer Matthew Wolff, are the figures chosen for the launch of the “Bolt24” line, a low-calorie energy replacement.

 

The campaign in the United States began last week on national television, social media, billboards, newspapers and radio. "Bolt24 is breaking some new rules for us, and Fernando is a guy who is writing his own rules of the game," said Jeff Kearney, Gatorade's global head of marketing.