[Auto] Mazda dethrons Toyota and rises as the most trusted car brand of 2020 according to Consumer Reports

[FNX Magokiler]

The director of the prestigious publication, which watches over American consumers, explained that Mazda's achievement is largely due to the conservative nature of the company.

The automaker Mazda emerged this year as the most trusted brand among US motorists, defeating the traditional Lexus and Toyota, according to the latest annual survey by the Consumer Reports organization. The Japanese manufacturer obtained the highest honors for the first time in the history of the survey carried out by the body created in 1936 and which informs American consumers about the quality of the products.

This year the survey was conducted with consumers who together have more than 300 thousand vehicles manufactured between 2000 and 2020. After Mazda, Toyota, Lexus, Buick and Honda followed in the first five places, while Lincoln, Tesla, Volkswagen, Mini and Ford were the five lowest-scoring brands. Ford and its luxury brand Lincoln fell in the poll and Lincoln finished last out of 26 brands after introducing new SUVs. Electric car maker Tesla came second to last due to reliability issues in three of its four models.

 

 

As explained by Jake Fisher, senior director of automatic testing at Consumer Reports magazine, Mazda managed to outperform its rivals as, being a rather small company in the international arena, it lacks the capital to continually offer new transmissions with multiple speeds and devices. information and entertainment. "Many times new technologies give us problems," explained Fisher, who added that in that sense at Mazda "they are a bit conservative when it comes to new technologies," so they reduce the risk of failure. In fact, some Mazda vehicles don't even have touchscreens, which are often a source of problems in surveys, Fisher said.

He added that the Japanese manufacturer still offers six-speed automatic transmissions, while others have opted for semi-automatic transmissions - which are more efficient but sometimes prone to failure - or nine- and 10-speed transmissions, the specialist added. Add to that the company's cars and SUVs are still fun to drive, Fisher said, increasing public approval. Consumer Reports is one of the most influential media in the United States and other latitudes when it comes to consumption. In fact, there are not a few who first check the ranking of the magazine and the website before making their purchases.