[Auto] Auto Trader announces winners of its Retailer Awards 2020

[_Happy boy]

Auto Trader has recognised top dealers in it’s retailer awards.

The top accolade, the Retailer of the Year, was awarded to three businesses representing the very best in the automotive retailing sector:

Cedar Specialist Cars (under 50 cars);
Alex Scott Cars (50-100 cars); and
Luscombe Motors (over 100 cars), who were previous winners of the title in 2018.
The Awards recognised the top performing automotive retailers in the UK across seven different award categories, including the Customer Experience Award.

Based on one of the largest mystery shopping exercises of its type, the category saw 1,000 of Auto Trader’s best performing retailers gradually whittled down to just three deserving winners via three mystery shopping phases: email (1,000 retailers), telephone (434 retailers) and a personalised video tour of a car (150 retailers) which given the current situation replaced a face-to-face forecourt interaction. The winners were:

Harvey Cooper Cars (under 50 cars)
Martin Brothers Motor Group (50-100 cars); and
The Donalds Group (over 100 cars).
Auto Trader’s chief executive officer, Nathan Coe, said: “The automotive industry is by nature, incredibly resilient, but we’ve been amazed at just how successful some retailers have been at adapting to the unprecedented challenges of COVID-19.

“We’ve seen examples of businesses who have truly gone the extra mile to respond to changing consumer behaviour and expectations, not just making the car buying process easier and more efficient, but safer too.

“We’ve also been hugely inspired by leadership teams that have taken equally bold steps to protect their colleagues and to instil rewarding and collaborative working cultures.

“In this climate we think it’s more important than ever to step back and to recognise true retailing excellence. And based on the most comprehensive judging process, there is no doubt that this year’s winners are incredibly deserving and truly represent the very best of our industry.”