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[Lifestyle] launches ‘Dil Se Diwali’ campaign


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Lifestyle's campaign titled 'Dil Ki Diwali' encourages celebrating the way your heart wishes

Lifestyle, the retail brand, has launched a festive campaign titled ‘Dil Se Diwali’ inspired by the joyful feelings that the festival of light ushers in. The campaign takes a leap from 2019, to capture the heart of the celebrations in the context of the recent times where everyone is looking forward to the dress-up and dispel the gloom by celebrating Diwali in their own unique way.

The campaign considers all the different ways of celebrations, big or small, encouraging people to spread the brightness and joy in their own way. The campaign consists of two digital films with two-part storytelling, with 2 different Diwali celebrations, accentuated by a memorable song. The films deliver the message of “celebrating the way your heart wishes” in a fresh new way.

Watch the films here:

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