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[Auto] Porsche Sold More $845,000 918 Spyders in America Than Jaguar Sold XF Sportbrakes


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Porsche Sold More $845,000 918 Spyders in America Than Jaguar Sold XF Sportbrakes
Following news of the cancellation of the Jaguar XF Sportbrake, Jaguar has confirmed it sold fewer than 250 examples of the longroof XF in America since the vehicle's launch in 2017. That makes U.S-market XF Sportbrakes exceedingly rare, more so than most super- and hypercars.
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Low sales were largely expected. After all, all Jaguar models except the F-Pace have been stubbornly lagging their classes and struggling to record even 1/10th the sales volumes of main competitors. Plus, the XF Sportbrake was expensive and competing in a low-volume market, premium wagons. But those factors don't entirely excuse the poor sales.
For instance, the Bugatti Veyron was expensive—all variants came with seven-figure price tags—and competed in a low-volume market, but still managed to sell out its 450-car production run. Ditto the Porsche 918 Spyder, an $845,000 hybrid hypercar that recorded more sales in the U.S. than Jag's $65,150 wagon. The McLaren 720S, a $299,000 supercar, has also consistently outpaced the XF Sportbrake in the U.S. Even Jaguar's own hypercar, the XJ220, is more common than a U.S.-market XF Sportbrake with 275 examples worldwide.
Of course, if you look on the worldwide stage, the XF Sportbrake isn't as much of a disappointment. Wagon sales in the U.S. typically lag Europe and other markets and the XF Sportbrake is no exception. The company doesn't break out sales by body type for the XF, but the model existed first in Europe and will continue on there after its U.S.-market demise for 2021. If you're one of the few customers who took one home in the last three years, meanwhile, you now know your ride is rarer than any LaFerrari, Ford GT, McLaren Senna, or Lexus LFA.

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