[News] Lima integrates South American alliance to reactivate the events industry

[Dr.Drako]

 

The agreement is based on three axes, related to the exchange of good practices in terms of the operation of each bureau, biosafety protocols for the reopening and reactivation of the events industry.
Lima and four other cities in South America signed a regional alliance to reactivate the events industry and increase business opportunities, hard hit by the coronavirus pandemic.

The convention bureaus of Bogotá, Buenos Aires, Lima, Quito and Sao Paulo officially launched the MICE Alliance (Meetings, Incentives, Conventions and Exhibitions / Events) South America, through a virtual ceremony.
The agreement is based on three axes, related to the exchange of good practices in terms of the operation of each bureau, biosafety protocols for the reopening and reactivation of the events industry.
In addition, a joint promotion campaign and image of the Alliance, and the exchange of information that may be useful to the other members of the Alliance, in cases of success related to events already held in the destinations.

Historic moment

According to the Alliance, this year, the forecast of events worldwide indicated for Central and South America, a growth of 2.6%, which would have represented the highest growth worldwide, but which was affected by the pandemic.
Carla Cárdenas, general manager of Quito Tourism, commented that the tourism industry worldwide is experiencing a “historic” moment with an “impact never seen before, which has transformed us, made us stronger and has given us the opportunity to redesign ourselves”.

For this reason, she highlighted the importance of the Alliance to relaunch the events industry in the five cities "that assume with responsibility and biosa<2FEMININE> protocols the challenge of a new normal and the demands of the new traveler."

It seeks to provide "a security and trust service to generate the defendant that currently does not exist due to fear and all the restrictions" due to the pandemic, said Cárdenas, who highlighted the effort of his city to advance in biosecurity protocols .

"The idea is that the region will open up little by little and that this exchange, which we seek so much, is given again," she noted.

According to Lilian Orbegozo, representative of the Colombian bureau, they have studied the possibility of other South American nations joining the Alliance, whose initial idea emerged about two months ago.

Dennis McCubbin, representative of Lima, commented that they have divided their actions into different stages, so that in the medium and long term they expect them to extend to Central and North America, as well as to Europe, among others.

"We firmly believe in the Alliance in the value of exchange, and we have shown that exchange is possible," said the executive director of the Buenos Aires Convention Bureau, Pía Caso.

The meetings "are of great importance for regional integration, the development of the business sector, technical-scientific production and for the growth of tourism in South America," added Elenice Zaparoli, Brazilian representative.