[Auto] Hyundai presents IONIQ, its brand for electric vehicles

[#Steeven.™]

The first time we heard the word IONIQ was four years ago. At that moment, Hyundai surprised everyone with the launch of a model that put the all-powerful Toyota Prius on the ropes. We refer, of course, to the Hyundai IONIQ, the only model in the world that using the same platform allows you to choose between three different types of electrification: total, hybrid or plug-in hybrid.

For those who do not know, the name IONIQ comes from the union of the words "ion" and "unique". But in addition, it also calls an ambitious long-term research and development project focused on ecological mobility. But beware, Hyundai does not settle for it as it announces that it will offer customer-centric experiences that will be based on a connected lifestyle. We tell you what this is all about ...

Hyundai's strategy with IONIQ is the same as Audi with e-tron

First, clarify that INOIQ is not the first sub-brand that Hyundai launches on the market. In 2015 they did the same with Genesis, their premium alter ego. Now, to shape this brand, they have created a new platform that they have called E-GMP (Global Electric Modular Platform). On it, they will create a range of models that, initially, will be made up of the following members.

The IONIQ 5 will be the first to hit the market and it will do so in early 2021. We already know this model, although in its final version it will change the approach. We are talking about the Hyundai 45 Concept, which when it reaches the assembly line will do so in CUV format. The second will be called the IONIQ 6 and should be ready in 2020. Its body will take the form of a stylish saloon that, as expected, will base its physiognomy on the Prophecy.

And finally, we must talk about the third member of this new firm. The IONIQ 7 is scheduled for 2024 and will take the form of a large mid-size SUV. As a curiosity, the way to call their models has a reason. The odd numbers are used for compact type cars or saloons and instead, the odd numbers to differentiate the SUV's. In addition, it maintains the scheme of premium firms such as the "i" of BMW.

At a technical level we do not have much data. Beyond the name of the platform, we know that they will offer a fast charge and a wide autonomy. To debut IONIQ, the firm has held an event at the London Eye. They have taken the English Ferris wheel to form the letter "Q" using sets of lights. However, we will have to wait for news, although this brand sounds very attractive and dangerous for its rivals.