[Auto] Subaru is the brand with the most loyal customers in North America

[#Steeven.™]

Subaru is not a brand with a high volume of sales in Europe. It is a niche brand, for a very particular client. However, the data shows that whoever buys a Subaru has a good chance of repeating the brand when it is time to renew their vehicle. At least in North America.

According to the J.D. Power, the Japanese brand is the one with the highest loyalty index in the North American market. Data from the annual study says 60.5% of Subaru customers are loyal to the company when it comes time to change cars. That is, when they decide to sell or dispose of their Subaru model, they buy another car from the brand.

Subaru's strength in North America is important. During the first half of 2020, which you already know has been very convulsed by the Covid-19, Subaru of America has sold more than 250,000 units. These sales have allowed it to position itself in that market with a 4.18% share, which is not bad at all. The brand says that, among other things, customers are attracted by the reliability and versatility of their products.

Subaru is the first but what are the next ones?

If we take a look at the list of the study, we find that it is very persecuted by another Japanese firm. Toyota has a loyalty index of 60.3%, that is, practically traced. Honda appears in third position, with 58.7%. Outside the podium, in fourth and fifth position in this ranking we have the American RAM and Ford, achieving rates of 57.3 and 54.3%.

On the other hand, there are hardly any European brands in the top20 when we talk about general companies, with Volkswagen appearing in tenth position, MINI in sixteenth and Fiat in nineteenth.

If we look at the automobile firms considered as luxurious or premium, we see that Lexus leads with 48%, closely followed by Mercedes with 47.8%. The third place within these more sophisticated brands is BMW, which reflects a brand loyalty rate of 45.1%.