Let's go to the beach: Ford

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WHEN and WHERE ?: From December 28 to March 1 in Pinamar (Del Libertador and Selene) and Cariló (Cerezo and Divisadero).

EXHIBITED MODELS: Full range of products, including the commercial launch of the F Series (F-150 and F-150 Raptor, already in presale) and the avant-premiere of two 2020 releases: Territory and Kuga Hybrid.

WHAT'S FREE ?: Test drives, mobile workshops, night cruises, driving clinics and interactive games on the stands. More information, in the press release below.

December 19, 2019. The Ford Strong Race will be present in Cariló and Pinamar with its all exponents and with the latest releases such as the new SUV Kuga Hybrid and Ford Territory, which arrive in 2020. In addition, various activities will be carried out in both spaces, among which the mobile workshop, night cruises, off-road driving clinics and the performance of test drives in the city and in the dunes.

Cariló space

From December 28 to March 1, customers can approach the space located at Av. Cerezo and Divisadero, every day from 10 to 23.30h, and meet all exponents of the Ford Strong Race: the New Ranger, the most technological pick-up in the market; the Ranger Raptor, designed by Ford Performance for the most extreme off-road challenges; the F-150, the best-selling series worldwide, and the F-150 Raptor performance version.

Also, the New Hybrid Kuga, Ford's first electrified SUV in the country will be exhibited; Ford Territory, another of the launches of the segment that arrives in 2020; the New Mondeo Hybrid and the Ecosport.

Among the activities that will be carried out in space, there will be:

• Test drives, from 10 am to 6 pm for vacationers who want to try the New Ranger, the Ranger Raptor, F-150, the Mondeo Hybrid, Ecosport, Ka and Ka Freestyle.

• Ford Academy: An expert will advise users who want to know in depth all about Ford products (operation, performance, maintenance, engineering, etc.). Interactive devices will provide, in an entertaining and entertaining way, audiovisual information with the main equipment of the vehicles and their modes of use.

• Fordpass: A space for users to download and advise on this recently launched app, which allows you to manage the maintenance of the vehicle, schedule review shifts and learn about news, among other utilities.

• Sandbox Ranger Raptor, a playful proposal in which each person can create a sand driving track with different obstacles. Then, a Kinect camera will scan the circuit made by each participant and play it virtually. Through the use of a VR helmet (virtual reality) and sitting in an armchair with a steering wheel, the user can play through that simulated circuit aboard a Ranger Raptor.

• Playlist Ka Freestyle: In a joint action with Spotify, Ka Freestyle invites vacationers to collaboratively create a playlist in order to choose the 100 best songs to listen to aboard a Ka Freestyle during the summer, always hand in hand Spotify

• Virtual Reality: Users will be able to wear a VR helmet that will allow them to live inside the Ka Freestyle and know their equipment interactively.

Pinamar space

Customers who spend the summer in Pinamar can approach Av. Del Libertador and Selene, from January 2 until March 1, to know all the vehicles of the Ford Strong Race (New Ranger, Ranger Raptor, F-150 and F-150 Raptor) and enjoy activities such as:

• Test drives through the dunes, from 11 a.m. to 7 p.m., every day, with the entire Ford Strong Race pick-up line.

• Mobile workshop, which will provide Ford customers with a space exclusively dedicated to technical service: they will be able to carry out the review of their vehicle within the framework of a campaign or service program within the Ford booth. Thus, the Mobile Workshop makes it possible to bring the official Ford technical service to customers at their summer resort to provide a quick, easy and free inspection of their vehicle.

• Ford Sunsets: For music lovers, the Pinamar Space will offer acoustic recitals on January 23 and 28, and February 11.

• Off-road crossings, at sunset in a private space with free and prior registration.

• Off-road clinics: For users of 4 × 4 vehicles, the brand will offer Off-Road Clinics, which will take place on Fridays and Saturdays, with the aim of acquiring practical and theoretical tools of off-road driving aboard the New Ranger

To carry out the activities, both in Cariló and Pinamar, attendees can register at the booths corresponding to each space.

Once again, Ford seeks to be close to its customers during the summer season to show their vehicles, presenting the widest range of pick-ups in Argentina, products that form the DNA of the Strong Race.