Mercedes-Benz Clase B

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Winning team does not touch. ” "Change so nothing changes." "Revolution of continuity." In the automotive industry there are many common metaphors and places to define a custom that is already much more than a trend. When a brand has a more or less successful model, aesthetic changes from one generation to another are very subtle and continuous.

The clearest example is the new and predictable Volkswagen Golf VIII (see photos). Although everything has its logic, why radically modify the best-selling model in Europe in the last four decades?

The English designer Steve Lewis, manager of Strategic Design at Audi - another brand that made continuity a cult - explained it this way in a talk with Autoblog: “The designers who work for Audi always make more daring and radical proposals for The new models. However, the custom of the Audi Directory is not to take great risks with the launch of each new generation. Gradually, from areas such as mine in Strategic Design, we make Management understand that it is possible to take certain risks and that it can be something positive for the company. Audi is a continuous, non-disruptive design company. And Management has a reason to follow that path: its design language proved to be very successful in terms of sales ”(read full interview).

This also happens with most of the established brands: "they bet on the safe" (another remanded phrase). All this we will see in a very noticeable way in the premium car market, where the brands that risk and try to break with the schemes are those that still do not have a great trajectory (or try to take sales from others): Lexus and DS are Two good examples.

That brings us to the double vision that you are appreciating in these photos. This mirror effect is generated by the Mercedes-Benz Class B. The minivan for Segment C (compact) premiered its third generation in Argentina last July (see equipment and prices). And it turns out to be strikingly similar to Class B second generation.

Although it grew in dimensions, the proportions and the silhouette in general remain the same. Inside there are much more changes, where the B-Class received a technology bath, with the new multimedia systems and digital boards of other Mercedes-Benz.

In January 2014, Autoblog tested the Class B 200 City (generation W246). The full review can be read here. The critique of the new Class B 200 Progressive (W247) will be published next week.

 

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