Lionel Messi debuts in the world of fashion

[Inkriql]

Lionel Messi shows a new facet. The captain of Barcelona, who last year opted for the hotel business, after investing a portion of his fortune in real estate, opened his Messi clothing brand Thursday at the Santa Eulalia luxury fashion store in the Catalan capital . Designed by Virginia Hilfiger, the new wardrobe of 10 will be on sale from today and next month. In addition, the collection of high-end men's clothing will be available for sale on the player's website.

Messi has appeared by surprise at the entrance of the store to greet his fans in a brief photo shoot. Surrounded by cameras and flashes, the player has dressed for the occasion a blue American and a white shirt. The brand manager is the sister of the player, María Sol Messi, who has described the collection as “casual, fresh and that people of any age can wear”. From Camp Nou to Santa Eulalia, Messi is in fashion.

The designer, Virginia Hilfiger, has defined the color palette as a combination of the tones of Argentina and Barcelona. "Fashion is combined with the function based on its accuracy in the field," Hilfiger explained. The firm presents a variety of men's clothing, from basic shirts to sweatshirts, polo shirts and pants. In addition, a formal collection has also been released in collaboration with the tailor Richard James.

This brand is not the first approach of the Messi family with the world of fashion. Antonela Roccuzzo, wife of Messi, and Sofia Balbi, partner of striker Luis Suárez - her partner in Barça - and great friends, opened in Barcelona, in May 2017, a boutique specialized in fashion and footwear. However, last March, less than two years later, the store opened the store since both women wanted to spend more time with their families, according to the designer Ricky Sarkany, who also participated in the project.