Devolz Posted June 20, 2019 Posted June 20, 2019 World-famous sports brand Nike met Indonesian instant noodle icon Indomie in an unlikely crossover as a colorful fan design of the Air Jordan 1 Yin Yang recently became a social media sensation. In several Instagram photos originally posted by a Mr. Simply Custom, or @mr.s.custom, the retro Nike footwear, which originally came in only white and black, can now be seen sporting an entirely new color palette consisting largely of red, yellow and green – a tribute to the three main colors featured on Indomie’s original plastic wrap for its Mie Goreng (fried noodles) flavor. Additionally, Nike’s instantly recognizable Swoosh is now accompanied by the Indomie logo, alongside subtle shape outlines that resemble the curly noodles themselves. Capturing the youthful energy of both Nike enthusiasts and Indomie obsessives, the eye-popping design also boasts a cheeky slogan that reads ‘Micin Generation’, a reference to the po[CENSORED]r internet meme that pokes fun at the millennials’ affinity for Indomie’s liberal use of monosodium glutamate (MSG) in its dry seasoning powder. At the time of writing, the custom Indomie Nike design by Mr. Simply Custom has garnered more than 5,000 likes on Instagram, as well as a slew of approving tweets. Mr. Simply Custom is the online alias of Jonathan “Jonas” Gustana, a 23-year-old Indonesian university graduate based in Singapore who initially customized sneakers with hand-drawn art as a personal hobby. Jonas said he never expected his side project to be regarded as anything more than a tongue-in-cheek display of creativity.
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