Sa__Mi Posted April 22, 2019 Posted April 22, 2019 (edited) The Battle Royale craze started back in 2017, when games like PUBG and Fortnite quickly stormed the traditional video gaming industry and offered players a unique gameplay experience in a Hunger Games fashion. For the last two years, Battle Royale titles created more hype than any triple-A release and a number of publishers' started to explore options on how to profit from it. The unexpected release of Apex Legends from Electronic Arts (NASDAQ: EA) at the beginning of February shows that there is still a great demand for this type of game, as its number of users grows at a greater rate in comparison to Fortnite and it's one of the most watched games on Amazon's (NASDAQ: AMZN) platform Twitch. Considering the poor performance of Electronic Arts in the previous calendar year, Apex Legends gives investors a greater hope for the publisher's future and I believe that the game itself will be the company's major catalyst of growth in the upcoming quarters. Riding the Trend After Battlefront 2 controversy and failed Battlefield V launch, Electronic Arts was forced to change the way it conducts business in order to become more consumer friendly. When I was writing an article about the company in December, the only catalyst for growth at that time was the game called Anthem that was fully released last month. Unlike other major titles, Anthem didn't have a huge marketing campaign and the company was hoping to attract the winter crowd to play the game, as not a lot of titles are released during this period. However, the game itself is unfinished, as a lot of reviews point out the fact that Anthem has a lot of linear and repetitive missions that make the title too boring and that the developer under delivered on its promises. While, Anthem had weak launch, it was recently reported that the game has become the bestselling title in February in US. Going forward, EA will continue to support Anthem, as the recent roadmap shows that there will be a number of major content updates for the game in the foreseeable future. The only question is whether the publisher should continue to update the game, considering mixed reviews and a negative feedback. To answer that question, we should wait for the next conference call that is scheduled for May to find out whether Anthem has a long-term potential. Edited April 22, 2019 by DeXTeR.^ i changed ur title. next time when u post game news type [NEWS] befor title.
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