The six types of menu you'll find in all modern restaurants, and what they're really saying

[#Dobe~ClasSy!☠]

esearchers at Ohio State University told us this week that diners are more likely to believe the food they’re eating is healthy if they have selected it from a menu that features a “hand-written” font with “imperfect curves, slants and organic strokes”.

"It feels to the customer like there is more heart, more effort and more love in it,” says Prof Stephanie Liu, co-author of a recent report in the Journal of Business Research, “even though it doesn't cost any more money."

This is not the moment to ask whether budget cuts have forced Ohio State (Go, Buckeyes!) to merge its Hospitality Marketing department with its Faculty of the Bleeding Obvious.