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Another Fiesta already, you ask? Well yes, this is the best-selling car in the UK by a long shot (as of October the Fiesta racked up 79,416 sales to the second-placed Volkswagen Golf’s 52,162) and there are many versions that each slot into their own niche. Of course there wasn’t going to be a Fiesta-shaped hole in the Autocar fleet for long.

Anyway, this particular one’s worthy of your attention because it’s the top dog, the halo model. Out of all the Fiestas, this is the one that has the best potential to get people like us wandering into a dealership asking for a brochure and test drive, even if we don’t really need a new car right now. The latest arrival on our fleet is a fully-fledged Fiesta ST. Yippee.

We won’t need to delve into too much detail to explain why we’re so excited because the ST has already proved itself as brilliantly fun to drive. You might recall it won our Junior Handling Day contest in the summer, which is impressive for a car that is neither the most potent nor most focused in its class. Anyone can jump into an ST and have a giggle, which is what it’s all about really, isn’t it?


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Well, no, not really. It’s only part of the puzzle. Hot hatches have to be hot – and the ST is that – but they also have to be hatches. This means they arguably have the hardest job on the market: to be extremely practical, easy to drive and comfortable enough for daily use, while also being quick, playful and, hopefully, a bit silly. Oh, and they must remain affordable and cheap to run. The pressure’s even higher if your predecessor was the best hatch of its class, or if you rivals are supremely talented.

Unfortunately for our ST, that is exactly its case. The previous ST, particularly the ST200 run-out variant, was much-loved and still stands as one of the most enthralling front-wheel drive cars. It faced a tough bunch of rivals but the new car arguably has it even harder, because today there’s a much better Volkswagen Polo GTI, the Mini Cooper S has received a list of improvements to enhance its appeal further and there’s a newcomer in the Toyota Yaris GRMN that is bloody good fun. Our Fiesta ST must keep us on side over the coming months as winter sets in, while also resisting the pressure from its fellow sporty hatchbacks and anything else that crops up between now and spring.

No doubt a key topic for investigation will be the ST’s use of a 1.5-litre three-cylinder engine. That’s about 100cc and a cylinder down on the old car’s 1.6, which you might think will lead to a higher stressed engine more dependant on the boost provided by its turbocharger.

Certainly that’s been the case with plenty of other downsized engines in recent years, but the ST has cylinder deactivation technology up its sleeve. Impressively, it means it can run on just two cylinders in low-load situations, which might help explain the claims for 47.1mpg combined and 55.4mpg extra urban. Those are numbers never before achieved by a hot Fiesta; in fact, our experiences of the previous generation left both figures at least 10mpg lower. This tester’s wallet hopes the claimed figures are accurate.

As a top-of-the-range ST-3, our car comes loaded with kit. As standard it gets 18in five-spoke wheels with a two-tone machined finish, red brake calibers and rear privacy glass, as well as part-leather Recaro sports seats, a rear view camera and keyless entry.

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There’s also an 8.0in touchscreen with Sync3 infotainment, including Apple Carplay/Android Auto. But the key features that should really set our car apart are the options of the ST Performance Pack (£850), which includes a Quaife limited-slip differential, as well as full LED headlights (£600) and a B&O Play premium audio system (£350), complete with a sub woofer in place of the spare wheel. These features have potential to substantially enhance fun, usability and in-car entertainment. They also help to push our car’s on the road price up to £24,515, almost £3000 more than the standard ST-3 figure.

The venue for the handover of our ST was none other than the Service Park of Wales Rally GB, where M-Sport fielded its Fiesta World Rally Championship cars. It was hard to not get revved up when the Ford keys were handed over as we stood beside five-time WRC champ Sébastien Ogier’s Fiesta. Okay, so our car lacked the big wing and protruding aerodynamic bodywork, but it still managed to catch the gaze of several M-Sport mechanics who you might imagine to be bored of the Fiesta form. It seemed they were all eager to see the ST’s top-spec interior and hear the burble from its exhaust note in its naughtiest Race mode. Some even jested that they were thinking of getting one.

Does this motorsport link go deeper than the matching bodywork applied to the road ST and its WRC counterpart? Probably not. For some it might help to make the ST experience more exciting, but in truth almost all people interested in a hot Fiesta are unlikely to be drawn over by the model’s involvement in the WRC. Exactly what does attract – or deter – people to Fiesta ST ownership is what we’ll be investigating over the coming months.

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There’s a tremendous amount to like, but not the drive modes. They complicate what should be simple. The noise is contrived, the steering given unwanted additional weight and the throttle made too snatchy. When I can pinch the ST from Sam, it stays in Normal – and it’s great.

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