YouTube's strategy for news to grow on its platform

[Inkriql]

Work together with newspaper companies to create a better YouTube experience in the digital era. It is the goal of the video platform that announced an investment of USD25 million to achieve it, within the framework of the Google News Initiative (GNI) program. In addition, the company has new tools to attract audiences and to combat fake news.

Through GNI, Google will allocate a total of USD 300 million in the next 3 years to support the innovation of journalistic organizations, among its primary objectives. More than 8% will be directed to the video platform, in around 20 markets around the world, to develop online video products.

YouTube support will be used for journalistic projects with a lack of budget and also for already consolidated media. "There are a lot of challenges that the newspaper industry is going through today, we consider ourselves technology partners in this transformation and responsible for supporting them," says Infobae Carolina Bertoni, Content Manager for YouTube.

He continues: "Perhaps those who come from the TV, have more infrastructure to produce video, but the codes in digital involve other languages, and the idea is to help them understand them, help them understand what the user is looking for when they are looking for a video news experience. "

According to Bertoni, today, on YouTube, some of the products and successes of many news companies are focused on the approach of content from the live stream (live) and special coverage. The strategy is also to reach younger audiences. "It's about creating news for this century," he says.

The objective of the initiative is not only that journalistic companies grow in audiences, but to help them find better sources of income, through advertising and with paid subscription models.

How to apply

Those interested in applying to the YouTube initiative can now register. "The requirements are few, the goal is for companies to present a video online project, or the development of an online video unit within their organization, that is sustainable," Bertoni points out.

The funds may be applied to mount the infrastructure, provide training or increase the production of videos, among several objectives.

The fundamental requirement to apply is that the project be sustainable, with a long-term view of the organization. In September YouTube will announce in the different countries who will be allocating the funds of their initiative.

The key: working groups

To choose the projects, a working group has been formed with YouTube executives and different reliable media references for the platform, in different countries. The companies Vox Media, Jovem Pan and India Today have already been chosen as the first members of this working group.

In conjunction with this type of allies, YouTube will think, even, what new products should be created to improve the video news experience. Through the link to apply to the support program, it is also possible that a medium is registered to be part of the working group.

This team, dedicated to supporting news editors, will expand in a notorious way. Specialists will provide support with training and best practices.