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Before the beginning of the 21st century, nobody would believe that the number 23 that Michael Jordan immortalized with the Chicago Bulls could be used by a similar figure. To the grief of Jordan fans, that legend is called LeBron James and will take that digit to another legendary city of basketball as is the Los Angeles, California region.

At the time it was announced that James would leave the Cleveland Cavaliers to sign a four-year contract and more than 150 million, fans of the Jeanie Buss franchise did not hesitate to start searching the Fanatics portal for the jersey of " King". At first, 40 minutes after the chaos, the replica was available with the # 00 of undefined, but soon changed to the '23' that has accompanied LeBron in great moments: his first NBA jersey and the first championship of the Cavs NBA in their history.

 

Darren Rovell, senior editor of ESPN , was the one who confirmed the news about the new jersey of James with the purple and gold and who hinted that this caused a sale in Fanatics with a peak of 600% compared to the return of the forward to Cleveland in 2014 in just three hours . One of the 10 best nights in the history of the clothing store specializing in sports.

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