Jeep Wrangler, Americans' Hope for Sales Re-launch in Europe: A New Strategy for the Next 4 Years

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The Fiat-Chrysler Group hopes that the Wrangler model will be re-launching Jeep sales in Europe after launching a new generation at the end of the year. FCA prepares a new long-term strategy for several of its brands.
 

Jeep has recently announced the launch of four new models this year on the European market in order to improve sales after a 2017 less successful.
More specifically, Jeep delivered a total of 107,569 cars in Europe last year, much below the expectations of the company's officials.

For this year, the manufacturer wants to improve its sales with four new models, including Compass, revised versions for the Cherokee and Renegade this summer and the new Wrangler towards the end of the year.

"It is true that 2016 and 2017 were hard years for us, but 2018 has good signs. We have the right products for the market, and Wrangler has a huge potential, "one of Jeep officials said.

Thus, Jeep hopes that Europe will be one of the regions that will help total sales reach two million units in the medium term. In 2017, the Americans sold just under 1.4 million cars.