Netflix and shared accounts, a growing problem?

[OyaYansa]

If something is characterized by services like Netflix or Amazon Prime Video, it is to have some broad hand in what to share accounts is concerned. Sharing the Netflix password is a much more common gesture than it seems, and in fact 21% of young Americans between the ages of 18 and 24 acknowledge having ever done so. But for every person who does not pay the subscription for 7.99 euros a month, Netflix is failing to earn a money that right now would not be bad at all.

As one recent Reuters survey has revealed, one in five young people acknowledge having seen shows like Stranger Things or a Game of Thrones via a shared Netflix account (the same applies to other services like HBO Now or Hulu ). Netflix is not usually overly jealous of users who decide to share their account password, but with the financial results of their last quarter just around the corner, the company could face pressure to change its policy on it.

At least, that's what the Wall Street analysts say. Netflix has accumulated months of record user growth, but experts point out that this improvement in revenue will sooner or later begin to stabilize (it is said to go from 31% in the last quarter to 19% in the quarter). Next year) because, for logical reasons, there will come a time when the company will no longer capture as many new users as it did in its first years of life. And there the problems could begin.

According to the data released by the Reuters survey (based on more than 3,500 respondents), sharing the password of Netflix - and other streaming content services - is something of the most normal in The youngest application audience. In the age group between 18 and 24 years, 21% of users acknowledge having ever done so; Between 25 and 34 years, the percentage is 15%, and in the rest of the age ranges it oscillates around ten percent.

Therefore, the biggest hit of some kind of change in Netflix policies would be the younger users. But to investors that is not something that represents a big headache, since the only thing that companies want to bet their money for this application is to make a profit on their investment. And although it is true that the number of users has grown exponentially in recent years in Netflix, what has not done so have been the benefits: debts remain the great burden of the company.