LAMBORGHINI CONFIRM THE LAUNCH OF ITS FIRST SUV FOR 2017

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The production version of the Lamborghini Urus, the experimental Italian SUV that debuted at the Beijing show last year, has an official release date. Taking advantage of the high concentration of customers on the anniversary tour of the bull brand, Audi President Rupert Stadler confirmed the arrival of this shocking multipurpose to the market in 2017 without further details.

It is speculated that it will integrate a V8 engine associated with an electric propeller to achieve a combined delivery of 680 hp, as well as it may be offered with a second power option, as Lamborghini President Stephan Winkelmann hinted.

                                              

The Lamborghini Urus Concept SUV made its public appearance in China with a 600 hp engine associated with a dual clutch transmission and permanent drive including adaptive suspension and 24 "wheels.

The new product and commercial strategy initiated by the people of Bologna is adjusted to the furore by the demand of luxury SUVs and superfluous, in addition to being a kind of "pending account" after the production of only 300 units of Lamborghini LM002, Off-road vehicle manufactured between 1986 and 1993 and postulating a US military vehicle.

Considering the conceptual proposals embodied in the Bentley EXP-9 and the Maserati Kubang, we consider that the Lamborghini Urus appears as the most dignified representative. Of course, we will have to wait if Ferrari decides to enter this competition, considering that it is its most direct competitor.

                                               

What is clear is that Lamborghini will no longer be a brand dedicated exclusively to the construction of super sports, so we must be attentive to what will be the development of its next projects in this segment, considering the new product line. We hope you do not lose the essence that makes this brand one of the favorites for those who carry the automotive passion in the blood.