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Satisfied with your purchase? Buick and Porsche customers are


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Buick and Porsche topped the mass-market and luxury segments in J.D. Power’s latest sales satisfaction study.
Buick, with a score of 809 on a 1,000-point scale, paced mass-market brands for the first time since 2008, taking the top spot from Mini (797) -- which finished second after leading the category since 2010. Chevrolet (789) came in third and GMC (786) was fourth, while Subaru (775) and Volkswagen finished in a fifth-place tie.
Buick, as of late, has been on a roll. Last month, Buick became the first domestic brand to finish first in Consumer Reports’ Annual Auto Reliability Survey.
On the luxury side, Porsche (824) led the way for the second consecutive year. It was followed by Infiniti (815), Mercedes-Benz (809), BMW (807), Cadillac (807) and Lincoln (806).
The mass-market brand average rose 83 points to 764, while the luxury average jumped 69 points to 801.
J.D. Power says the U.S. Sales Satisfaction Index Study, now in its 30th year, measures satisfaction with the sales experience among new-vehicle buyers and rejecters -- those who shop a dealership and purchase elsewhere.
Buyer satisfaction, J.D. Power says, is based on four measures: working out the deal; salesperson; delivery process; and facility. Rejecter satisfaction is based on five measures: salesperson; fairness of price; experience negotiating; facility; and variety of inventory.
The study is based on responses from 28,979 buyers who purchased or leased a new vehicle in April or May 2016.
Helping consumers learn about the increasingly complex vehicles is good way for dealerships to boost sales satisfaction, J.D. Power says.
The company found that consumers had higher satisfaction scores when when they dealt with salespeople and product specialists who helped them understand the various technologies in their vehicles. Those who worked with sales staff and product specialists had scores of 836 as opposed to 829 for consumers who only dealt with a salesperson.
 

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