[Curiosities] 7 curiosities of the Porsche logo: why it has a horse, the colors red and black, the shield...

[#Steeven.™]

We tell you part of the secrets of one of the most famous labels in the world.

As a result of the article in which we told you how the Porsche logo has changed in recent years and what the new one, created on the occasion of the brand's 75th anniversary after three years of work, is like, we believe it appropriate to review this icon that we all know but, surely, we overlook. We are used to seeing it, even if we don't know where they come from or why those elements are there. And be careful: it has been protected by copyright since 1952 and can therefore only be used commercially with the express permission of Porsche AG.

As it is, the rampant horse in the center of the Porsche shield comes from the Stuttgart stamp. The name of the city has its origin in the breeding of horses ("Stutengarten" is literally "garden of mares" or stud). In this way, Porsche thus identifies with his home. Another important part falls on the colors black and red, as well as the deer antlers, which are taken from the traditional coat of arms of Württemberg-Hohenzollern.

Although it is the American car importer Max Hoffman who played a vital role in the creation of the banner. When Ferry Porsche traveled to the United States in late 1951 to do business, Hoffman discussed the idea of a logo with him. On December 27, 1951, Porsche noted: "Steering wheel center decorated with 'Porsche' and Stuttgart coat of arms or similar." But it was not he, but Franz Xaver Reimspiess who drew the original Porsche shield. It is believed that this man was the ideologue of the Volkswagen emblem in 1936.

Another of the curiosities is that the shield appeared on cars four years after the letters Porsche. At the end of 1952, the logo appeared for the first time on the steering wheel rim and, in November 1954, it was integrated into the bonnet handle of the 356 Speedster. From 1959 it also went on to the hubcaps of sports cars.

 

Various modernizations
Finally, in 2019, the Porsche shield was the first in the world with an integrated QR code. And the new one, recently unveiled, has not only undergone a long and laborious transformation process, in which the brand's designers and marketing experts have participated. Porsche says that they have done various tests to check its resistance. Among those extreme tests is a full climate cycle test at Porsche's development center in Weissach.

 

https://www.caranddriver.com/es/coches/planeta-motor/a44072246/7-curiosidades-del-logo-de-porsche/