[Curiosities] "Petinfluencers", animals on social networks, why are they becoming more and more po[CENSORED]r?

[Mr.Hacker]

Social networks have become a fundamental space, not only for people, but also for pets. It is increasingly po[CENSORED]r to find dogs and cats that share their experiences, learning and advice through digital platforms. These pets are known as "petinfluencers" and, just like people, they can make huge profits with their content.

 

 

The rise of “petinfluencers” began in 2015 and 2016, when social media became a po[CENSORED]r platform for pet owners to share photos and videos of their furry friends. Over time, brands began to realize that they could use these charismatic animals to promote their products and reach a broader audience. Just like human influencers, today you can find “petinfluencers” for wellness, travel, pet-friendly places, events, lifestyle, food, among others. According to Sara Ceballos, business administrator and co-founder of ¡Bru! Pet Marketing, a marketing agency specialized in pets, this type of social network profiles are increasingly po[CENSORED]r because they provide the audience with entertaining and valuable content. "For example, we found profiles like Lau Vet's that generate highly educational content, but also pet profiles like Manchitas El Pinscher or Bruno Blogger Collie, who share entertaining but also educational content that generates a lot of interaction," Sarah assures.

 

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