[LifeStyle] British Jews and Asians join forces for emergency India Covid appeal.

[S9OUL.]

British Jewish and Asian communities have united in support of an emergency appeal amid the coronavirus crisis unfolding in India.

The British Indian Jewish Association (BIJA) has backed a fundraising campaign to treat the hundreds of thousands affected by the virus in the sub-continent.

This comes amid a huge surge in cases in India, with 320,000 reported on Tuesday, and 2,771 deaths, as the country’s healthcare system teeters on the brink.

The British Asian Trust’s Emergency Appeal, backed by BIJA, has already raised almost £60,000 since launching on the weekend, and seeks to provide oxygen for patients amid rapidly depleting supplies.

Backing the campaign, BIJA Co-Chairs Zaki Cooper and Dr Peter Chadha said: “We have all seen the distressing images in the media. People in India are suffering terribly and we wanted to do what we can to help. Our religions talk about the value and sanctity of human life. We know from our own communities’ experiences in the UK the devastation that Covid can bring. By supporting BAT’s appeal, we want to give an outlet for all those who wish to help India at this really hard time.”

The Asian Jewish Business Network is also supporting the appeal, with director Russell Behar, saying: “We are dedicated to help and support BIJA along with British Asian Trust Emergency Appeal with the very unfortunate escalating COVID situation happening in India, we need your help. Together we can help, together we can make a difference, together we can make a change.”

For £50, the campaign can provide oxygen for 40 patients, while £450 can fund a low-flow oxygen concentrator to help 900. £830 will go towards a high-flow oxygen concentrator to help 550, for the most seriously ill.