AUTOMOTIVE PHOTOGRAPHY ISN’T JUST ANOTHER SUBJECT. IT’S A WAY OF LIFE

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AUTOMOTIVE PHOTOGRAPHY ISN’T JUST ANOTHER SUBJECT. IT’S A WAY OF LIFE
September 18, 2017 by John Aldred 2 Comments
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Many of us own a car, or will at some point in our lives. Even if we don’t, we may have access to nice cars, and almost certainly know somebody who owns one. For a large proportion of photographers, cars are just another subject at which we point our cameras. But for petrol headed photographer, Easton Chang, they’re not just another subject, they’re a way of life.

The Art of Style and Speed is a short film about Chang and his passion, created by SmugMug Films in collaboration with RGGEDU. In it, Chang talks about his inspiration and what car photography means to him. We also get to see behind the scenes on some pretty cool photos.

 

AUTOMOTIVE PHOTOGRAPHY ISN’T JUST ANOTHER SUBJECT. IT’S A WAY OF LIFE
September 18, 2017 by John Aldred 2 Comments
Share
Tweet
Pinterest

Many of us own a car, or will at some point in our lives. Even if we don’t, we may have access to nice cars, and almost certainly know somebody who owns one. For a large proportion of photographers, cars are just another subject at which we point our cameras. But for petrol headed photographer, Easton Chang, they’re not just another subject, they’re a way of life.

The Art of Style and Speed is a short film about Chang and his passion, created by SmugMug Films in collaboration with RGGEDU. In it, Chang talks about his inspiration and what car photography means to him. We also get to see behind the scenes on some pretty cool photos.

Chang is fully immersed in car culture, and you can tell he’s passionate about it by the way he talks.

Cars are much more than just being an inanimate object to us car enthusiasts. It’s the culture, it’s the lifestyle, it’s the people. It’s a way of life.

I think this can hold true for almost any genre of photography. You have to live it, breath it and be passionate about it to really excel. Of course, there are exceptions, but if you’re photographing something just because it’s your job, you may produce good work but will it stand out? If you know what you’re doing with a camera and pour your heart and soul into a shoot because it’s something you truly believe in, it’s going to rise to the top far more easily.

It’s a very cool film showing some unique insight into Chang’s history and mentality. How he approaches a shoot, and what’s going through his mind when planning and doing it. And you can see how the passion and preparation pays off in his work.