Strategy definition

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A strategy is the way to develop, direct and coordinate action plans to achieve a specific goal, programmed over the short or long term. The main goal is to avoid sight-seeing, a strategy must be applied and bring positive results.

In the corporate world, we talk about management . The latter is, moreover, on several levels:

production process,
marketing,
Finance
human ressources,
etc.
It is therefore a combination of objectives to be achieved through specific means.

THE OBJECTIVES OF A STRATEGY
They are defined according to several criteria, influencing the choice of means to implement.

We talk about profitability or growth objectives when it comes to achieving specific numerical results.

When it comes to safety objectives , the means used are those that allow the company to survive. This is to avoid projects and investments that are too risky.

The flexibility objectives are related to the organization, the responsibilities of the staff, the means of financing, the periodic action plans, etc. The goals of leaders depend on the role of each. This is to take a position related to a certain hierarchical level of the company rather than to the whole structure.

Thus, when we talk about the objectives of the company , these are relative results to be achieved, particularly in the face of competition. The implementation of a strategy must be done in the medium and long term taking into account the environment of the company.

THE STEPS TO FOLLOW
It is a set of stages, the first of which is a reorganization of the structure according to areas of strategic activity.

A SWOT and comparative analysis of these domains must then take place. The implementation of a summary strategy for each area will optimize the activity of each. This will also make it possible to make the resources implemented in each area profitable and to allocate the remainder to the diversification of the company's activity.

STRATEGIC DEPLOYMENT
Once your strategy is defined, it is to put it in place so that it is effective and allow you to reach your objectives. Thus, a restructuring within the company is a first step, with a reconstitution of work teams according to the activities to be performed and a new allocation of responsibilities of each. This must be accompanied by a suitable communication system. A new logistics organization must also be set up, in line with the objectives to be achieved.