Tommy Hilfiger soaks up Californian scents in his spring collection

[G.O.G]

With Tommy Hilfiger's iconic Venice Beach as the backdrop, Tommy Hilfiger presented on Wednesday, with model Gigi Hadid, her spring collection for women 2017 inspired by the scents of Californian culture and deepens her intention Of opening the parades to the general public.

First removed from the runways of New York, Hilfiger showed his collections "TommyNow" and "TommyXGigi" in an event that, more than a fashion show to use, was a multidisciplinary entertainment experience with live music, acrobats, jugglers , Skaters, walls with graffiti paintings, fairground attractions and food vans all afternoon.

According to the organization, three thousand people, including customers and professionals, met today in Venice at the site named "Tommyland", in which only the afternoon fog tarnished the idyllic sunset postcard that sought the parade.

The act continued with the policy of "See Now, Buy Now" by which Hilfiger immediately puts on sale and through the web the sets that it exhibits in its presentations.

The youthful and relaxed breath, life facing the beach and summer, plus the casual and hedonistic tone that is breathed in California left their mark on the designs that taught this Thursday Hilfiger with singer Lady Gaga as a guest of luxury in first Row and with Fergie as musical star.

The repeated use of blue, white and red; The use of "patchwork" in skirts, jackets and trousers; And references to American culture through inspired motifs, for example, in the national flag, had a prominent role in the evening.

Also featured were bomber jackets and oversized clothing, often above bikinis and striped swimsuits or with American stars and stripes.

Jeans accompanied by boots or slippers, aviator sunglasses, tops of different styles, leather and metallic fabrics, and silk dresses with an eye already set in the summer also had a prominent relevance in the presentation.

In addition to Gigi Hadid, the star of the afternoon thanks to her second collection in collaboration with Hilfiger, also paraded on the catwalk of Venice models such as Bella Hadid, Hailey Baldwin and Sara Sampaio.

On the other hand, and in line with the interest of Hilfiger to take advantage of the possibilities of the new technology to fashion, the act included the premiere of "Snap: shop", an application that allows the consumers to initiate the purchase of the garments to From a photograph that they do well in a parade or to an editorial or catalog image.

"Los Angeles is really the epicenter of po[CENSORED]r culture today. It has to do with fashion, music, entertainment, Hollywood, sports ... For us it's like being in the middle of a perfect storm, "designer Tommy Hilfiger told Efe on his decision to move this year to the Its traditional presentation in New York.

The couturier said he took inspiration from the Californian lifestyle of Gigi Hadid and stressed that in his brand they want "to be destabilizing, to go ahead of others."

"(The collection) is sporty, for those who like outdoor activities, it's casual, it's cool, it's comfortable and we make it affordable and accessible because we are a democratic brand," he said.

Finally, Hilfiger dedicated a few words of praise to Gigi Hadid: "Probably understands better (the work) of the fashion designer than any other person his age"