Tomàs Ferrer is director of the Health and Wellness Area of ALZIS and manager of Cosmopolitan Spa & Fitness Club Alicante. He tells us through his experience at the helm of Cosmopolitan what is the evolution of society towards a healthy lifestyle more and more implanted and how Cosmopolitan Alicante is part of that process.
- Well-being and personal and health care is increasingly common in today's society, what are the keys to a healthy lifestyle today?
Food and physical activity. And in this sense Alicante and its entire province offers and enjoys an extraordinary diet. If we add to that that for a decade a greater importance has been given to the practice of sport, becoming part of the life of Alicante, the bases are laid to obtain a better quality of life. The current trend is to include sport, in all its variants, in the daily routine. Although we are still well below other countries of the European Union or the US.
- So, would you say that Alicante favors being able to make this lifestyle a reality?
In Alicante the possibilities of leading a healthy life are very extensive thanks to a very favorable climate, an extraordinary diet, as well as good sports infrastructures and even the province's own orography, which has many kilometers of both coast and mountains, with all the possibilities that it offers. In Alicante the key is knowing how to enjoy all this.
- In this line, what moment does the fitness sector currently live in Alicante?
I would say that we are in a good moment and rising for the sector. We are on a par with the rest of Spain since we have been leading a substantial growth in the last five years. Every time we notice more awareness in people of all ages who have integrated sports and physical activities in general in their way of life. The lifestyle of Alicante society is changing.
- And the infrastructures accompany?
In general, private facilities throughout the city of Alicante and the province are of a high level, as are the teams that make up the different templates. The quality of them is in many occasions on par with other large cities with consolidated sports centers. It is betting on specialization and this comes when a sector has managed to consolidate and is looking for excellence.
- What are the technical profiles of the Cosmopolitan team and what value do they contribute?
Our value proposition is personalized and quality service in the service provided, as well as constant innovation. Our team of 33 professionals has extensive experience in the sector and a high level of training. Always impregnated by the values that mark the personality of ALZIS, the group to which Cosmopolitan Spa & Fitness Club Alicante belongs, with a deep-rooted ethical component and a great sense of responsibility.
- What short and medium term objectives does the brand have?
First of all contribute to the revitalization of the city, promote business ethics and bet on sustainability. Cosmopolitan Alicante today is establishing synergies with the rest of the businesses in the central area of Alicante to be able to form an offer of excellence with high quality standards.
An offer that is attractive to both local and foreign customers, as we have noticed a substantial increase in European customers who spend the night in the city and come to our center. This profile has made us see that we are at the same level as other European cities. The idea is to build a wide and quality offer that results in citizens and visitors.
- How would you define the user who chooses Cosmopolitan?
Something that defines us perfectly is our location, so generally, our client is a cosmopolitan person who has integrated physical activity into his daily life. With high expectations that we try to meet thanks to a wide range of activities. This has allowed us to reach a very broad spectrum of users who also highly value the good atmosphere enjoyed in the center itself, its location, the parking service, as well as the treatment of all the equipment and the quality of the facilities themselves In themselves, they are constantly improving and reforming.
- And how do you get to be more sustainable in a sports center of this type?
Recently, we have made a series of reforms to improve equipment and services. The priorities are to reduce water and energy consumption. We have installed solar collectors to heat the water, a new faucet that allows a substantial saving of water, LED lights that considerably reduce the consumption of light, and in general, facilities at the forefront in environmental respect, something that for us is a very important issue and that has been a great
Next year it will stop being manufactured in India, the country for which it was initially developed. And it will not have a replacement. It was only a commercial success in Argentina.