[Animals] Puppy Bowl Ratings: 12.8 Million Viewers for Animal Planet’s 2025 Dog Adoption Event

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The 21st annual Puppy Bowl reached a strong average of 12.8 million viewers on Sunday. Animal Planet has been airing the Super Bowl Sunday dog adoption since 2005, though the 2025 edition’s total audience was counted by Nielsen across Warner Bros. Discovery-owned cablers Discovery, TBS, and truTV plus streamers Max and Discovery+ in addition to Animal Planet. This marks a 2% improvement on last year’s Puppy Bowl, which was watched by 12.6 million average viewers. And Per WBD, 2025 was highest-rated edition of the event ever recorded on Discovery, TBS and truTV, with Animal Planet seeing its highest rating since 2021. Regarding rating among adults age 25-54, WBD reports that the 2025 telecast increased by 25% on Animal Planet, 36% on Discovery Channel, 31% on TBS, and 44% on truTV in comparison to 2024, though the company did not share exact ratings for those networks in either year.The three-hour telecast featured 142 rescue puppies from 80 shelters across 40 states and two countries in a competition between “Team Ruff” and “Team Fluff.” Partners for the event included Lyft, 1-800-Flowers, Victoria’s Secret Pink, the USO, E.L.F. Cosmetics, Dogtopia, Puppy Sphere, Best Friends Animal Society, Grounds & Hounds Coffee Co., Georgetown Cupcake, NFL Players Association, Southwest Airlines, Pooch Perks and Valpak.

https://variety.com/2025/tv/news/puppy-bowl-ratings-viewers-animal-planet-2025-1236305484/