[Auto]Technological development invades the world of marketing

[NERO ™]

Humankind has gone through these years - despite the many complexities and crises - an unprecedented technological boom, a boom that includes life in all its aspects, and gives reality new conditions to adapt to its repercussions and requirements that marry in their entirety between comfort, ease of access, simplicity of use, and the adoption of cyberspace in an interactive way that intersects completely With the new global environment in light of Corona and the subsequent global change that includes everything that was familiar.
In light of this sweeping and comprehensive technological boom, and the diversity of areas of employing technology in the service of modern man in the requirements of his traditional life and areas of his future thinking, the field of commercial and investment work, distribution, marketing, establishment of modern companies and so on are among the foundations of the contemporary economy, an arena for research and development of information, and enhancing areas of benefit from it in a way that reflects Necessarily in the form of the contemporary economy and its levels of prosperity, progress and expansion, both horizontally and vertically.
There is no doubt that this modern technology in the field of the information revolution, the speed of communication and communication, the applications of interaction with the public, the multiplicity of means of transportation and communication, all of which support the new directions in creating the economic identity of the economic institutions that can keep pace with the technological progress and the new conditions of life in the world. Right now, there is no success in light of traditional thinking, and there is no future for those who kept thinking with the mentality of yesterday
Today is definitely not like yesterday, neither at the level of form nor at the level of content, and every hour of the day new applications overwhelm us in the revolution of communication and knowledge, and the human mind gives us new interaction techniques every day, which necessarily means that the marketing plans of economic establishments are affected Its areas of interest vary to cover this new knowledge, new technology, and new methodologies of thinking, and these are the main stations in the institutionalization of the visual and audio identity of companies and institutions, and the extent of its spread in the societies that are the focus of their interest. And to ensure that the commodity and product reach the consumer through it in an effective and real way, from the other side.
Certainly, this is a significant challenge, as it requires a comprehensive change in thinking and planning methods, and setting the basic features of corporate strategic plans in line with the new face of the universe after Corona and the technology revolution in its latest features, which means working with extreme caution in a volatile environment with multiple platforms, directions, and levels. Spread and influence, and at the same time, that renewal be the main feature on which promotional and marketing work is based, with an emphasis on the importance of careful and continuous reading of feedback from every platform, institution and application that is dealt with in these emerging plans.
Contemporary philosophy for media, advertising and marketing work today relies on wisdom and broad-mindedness without any doubt, as it needs open minds in understanding media and advertising, the extent of their spread, and when they are used? And by whom? And with what content? To be valid for influencing the target segments of the institutions working in the field of influence through the modern marketing of their product and commodity, and this means that marketing experts and public relations pioneers must be able to convince the owners of these companies, the owners of industrial establishments, and those in charge of the private sector of the importance of innovation and investment in contemporary campaigns in their form and content. And its technical framework, regardless of the size of the material capacity required to ensure success in reaching the goals.
The path for public relations pioneers and contemporary media experts is definitely not strewn with roses. Every new application, and every contemporary technological product, represents a real challenge for them to demonstrate their ability to deal positively with it, measure its effectiveness, its impact, the price for its use, the mechanisms of financial dealing with it, and certainly the level of its reflection. The impact on industrial establishments and the business sector in general, and this means double effort by specialists and experts in digesting contemporary technology and its mechanisms, and accelerating the successful investment of it in the professional marketing and advertising environment to create success for them and for the institutional entities that work to spread and publicize it through modern professional marketing that represent his image
Source:https://1-a1072.azureedge.net/blogs/2021/10/12/التطور-التكنولوجي-يغزو-عالم-التسويق