[Software] What is brainstorming?

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https://www.techradar.com/news/what-is-brainstorming

In the broadest sense, brainstorming is the collective consideration of ideas in order to arrive at a solution to a predefined problem. More strictly, it refers to a technique businesses can apply to come up with fresh, creative, and focused ideas. While being superficially similar to the concepts of problem-solving and mind mapping, brainstorming is most often a collective effort, and does not always have to target a specific issue.

It is a technique designed to stimulate creativity in the most spontaneous way possible, with the goal of generating a list of quality ideas and suggestions from the participants. Brainstorming usually takes place in a less formal setting, primarily to restrict inhibitions on speaking one’s mind and promote creative thinking without the fear of criticism.

In business, brainstorming is a well-established approach to creating ideas that serve as intellectual resources and commodities. Despite having the same outcomes, the applications of brainstorming vary across industries, with marketing brainstorming being different from the sessions more focused on the technical side of the business. For example, many brainstorming sessions concern coming up with ideas on how to win over a new customer base, introduce new technologies, streamline company operations, etc.
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 Who should do brainstorming? 
Brainstorming was developed as a technique by Alex F. Osborne in 1939 as a response to his team’s inability to come up with useful ideas. Osborne started working on developing group sessions in which individuals would present their opinions in an informal manner under the guidance of an executive - and this general format of brainstorming still persists today.