[Software] From po[CENSORED]rity to privacy: the pros and cons of using WhatsApp Business

[EC HTN^]

 

With WhatsApp’s recent plans to update its privacy policy raising questions about how the platform handles user data, people are surging to check out competitors such as Signal and Telegram. 

However, it’s not just consumers that would be wise to take note of the security and privacy implications of using WhatsApp, but businesses too. 

While some companies use the regular version of WhatsApp, WhatsApp does explicitly state that they shouldn’t, and instead should be downloading WhatsApp Business. With this in mind, let’s take a look at the pros and cons of using WhatsApp Business, across a range of criteria, from security and privacy, to usability.

 

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Po[CENSORED]rity
It would be easy to underestimate the advantage of a well-established platform (WhatsApp is reported to have over 2 billion active monthly users of its regular platform, and over 50 million users of WhatsApp Business), but being confident that your users have all heard of and are familiar with using your chosen platform is an undeniable plus. Particularly in the early days of setting up your communication streams, this can eliminate the hassle of getting users up to speed and save a lot of time.