[Auto/moto] Lexus turns on the new light for electric cars

[EvKirito]

                                                                       

 

 

The absolute leader in electrification among Premium brands, presents new patented technologies for the control of electric torque, called "DIRECT4"

 

 

The cradle of Lexus, TMC, is the automotive group with the most experience in electrification, being the first manufacturer in the world to introduce an electrified car to the market, when it unveiled the Toyota Prius in 1997. But in that trajectory, Lexus established itself as the The undisputed leader in electrification among Premium brands since the launch of the RX400h in 2005.

 

If it is the largest manufacturer in the world, it is because in essence it is a research and development institution that does not stop. In this sense, Lexus has chosen not to rush and wait until now, to reveal its global strategy of total electrification.

 

Under the "Lexus Electrified" program, the Premium brand presented the LF30 concept last year as a sample of the new technologies that Lexus has been developing.

 

This points to a quantum leap in performance, handling and control, but especially in the pleasure that the driver should receive from taking the wheel of a 100% electric Lexus.

 

The result is a new philosophy based on electrical transmission control technologies called "DIRECT4".

 

ptimal driving force to the front and rear wheels, capable of recognizing both the driving situation and the driver's intentions.

 

The essence of DIRECT4 technology is in the concept of direct torque transmission to the wheels, based on the position of electric motors on each axle. Precisely controlled power and braking channeled through the front and rear electric motors dictate thrilling cornering and acceleration performance, with exceptional anticipatory and intuitive responsiveness to deliver a feeling of extreme confidence. These patented technologies are what they call the "Lexus Driving Signature."

 

Chief Engineer Takashi Watanabe explains how the resulting experience supports the development of the Lexus Driving Signature: “These technologies are tuned to work together seamlessly in a way that only Lexus can deliver, providing a natural driving feel, an optimal connection to the vehicle. car and the true comfort that comes from confidence, in a carefully designed vehicle with the right characteristics: balance of emotion and predictability ”.

 

The world of electrics changes the concept of mobility in all senses, but all senses should not be changed. The impact of the change has forgotten to improve some sensitive concepts regarding driving satisfaction. Electric cars have focused on new powertrain technology to get you from one place to another, losing the essence of good driving. Lexus has not only focused on maintaining the substance of driving pleasure through electrification, but on taking it to another level.

 

Another new dimension is design. Efficiency determines function and function determines form. Koichi Suga, general manager of Lexus Design, comments that "the new expressions of design and the originality more ingrained in the proportions are directly related to the technology that Lexus pursues with the electrification".