[Auto] Nissan launches its new logo

[Dr.Drako]

According to the brand, its physical identity is now oriented towards a new horizon. Follow the simplest and most minimalist trends already seen in the new logos of brands such as BMW, Lotus or Volkswagen.

Considering that every day we are more interconnected and remain immersed in the digital world, the Japanese manufacturer decided to redesign its traditional logo and redirect it more towards the virtual environment. This is a surprising measure, considering that Nissan is one of the most traditional brands in the use and management of its graphic identity.

In the new logo, from which some details had already been leaked after the Ariya Concept unveiled last year, the company's name remains at the center, communicating an instantly recognizable brand, evoking past milestones and memories, at the same time that transmits an air of evolution. "The new Nissan logo comes to life as it turns into the future, while remaining proudly connected to its rich heritage and tradition of innovation," the official statement said.

For the past 20 years, the Nissan logo has remained current and true to the philosophy of Yoshisuke Aikawa, founder of the brand, who associated it with the idea that "if you have a strong belief, it even penetrates into the sun." According to the brand, the redesign preserves this premise, but it was reinvented to reflect the significant changes in society over the past two decades.

The Japanese manufacturer took advantage of the launch of the Nissan Ariya, its first electric crossover, to present its new image. Importantly, the brand's electric vehicles will feature an exclusive 20-LED illuminated logo, a figure that symbolizes the number of years that have been among the most recent logo redesigns.

This is how the redesign was created
The project began in mid-2017, when Alfonso Albaisa, senior vice president of Global Design, began to study potential changes to the Nissan logo and brand identity.
A design team led by Tsutomu Matsuo, deputy director of Nissan's Design department, was organized to consider all alternatives, from subtle evolution to comprehensive redesign.
The themes that inspired the redesign were science, technology and connectivity.

The design team always had one of Aikawa's maxims as a mantra: “be passionate, innovative and challenging”.
One of the great challenges was that an illuminated logo should be available for all future electric vehicles of the brand. This posed significant technical challenges, such as considering the thickness of the logo outline to ensure a sharp impression when illuminated, as well as taking into account regulations in the various markets.
The full effect of the redesign is a transition from the industrial feel of solid edges to a refined, digital and familiar look.