Suarez™ Posted July 28, 2016 Posted July 28, 2016 What It Is: A pickup truck based on the Jeep Wrangler. After years of toying with the idea of bringing back a pickup variant (who remembers the early ’80s CJ-8 Scrambler?) to the lineup, Jeep finally is moving forward with what has to be the most obvious brand extension for its most iconic model. These test mules, based on the four-door Wrangler Unlimited, are the first we’ve seen of the new truck. Why It Matters: Jeep is the profit locomotive of the FCA train, and so it makes all kinds of sense for the company to expand the brand’s offerings. Rather than moving in the direction of more carlike vehicles, which threaten to dilute the brand image, a Wrangler-based pickup is the most natural addition to the Jeep portfolio that we can think of. Chrysler would seem to know it, too, given the number of Wrangler pickup concepts it has shown over the years. The fact that there have been previous Jeep pickups also helps a ton. Moreover, the arrival of the new Chevrolet Colorado and GMC Canyon has reignited the mid-size pickup-truck market.
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